Customer feedback is vital for product innovation and strategic alignment, yet fragmented processes often limit actionable insights. This case study examines MongoDB's journey to implement a centralized feedback loop using the Aha! platform, enabling Product and leadership teams to drive better decisions. Key topics include gaining stakeholder buy-in, selecting the right vendor, and managing organizational change. The vendor selection emphasized scalability, integration, and ease of use, leading to Aha!’s adoption. The implementation process, from setup and customization to piloting and scaling, is detailed alongside challenges and strategies for overcoming resistance, refining workflows, and ensuring a smooth rollout. Outcomes include improved feedback visibility and alignment with MongoDB's product strategy, offering lessons for future initiatives. Looking ahead, MongoDB aims to leverage Aha! for advanced analytics, product planning, and company-wide goal integration to meet evolving market demands while fostering innovation and scalability.