Brynna Baldauf is a results-driven Senior Product Manager with a passion for creating impactful, mobile-first experiences that drive business growth. With a strong foundation in customer empathy, strategic vision setting, and cross-functional collaboration, she has successfully led product initiatives across various industries. Currently at Wayfair, Brynna leads competitive analysis and product strategy to enhance user engagement and conversion. Previously, she held senior product roles at Bright Cellars and YML, where she drove growth strategies, optimized acquisition and retention initiatives, and led cross-functional teams in agile environments. Her expertise spans the full product lifecycle, from 0-to-1 innovation to optimizing mature products through data-driven decision-making, A/B testing, and SEO best practices. Brynna thrives in fast-paced, high-impact environments, leveraging her ability to align stakeholders, streamline product development, and mentor teams. With a track record of launching successful features and improving operational efficiencies, she is dedicated to delivering products that balance customer needs with business objectives.