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Emma
Van Pelt
VP, Product Solutions & Operations
Zappi
Emma Van Pelt is Vice President of Product Solutions and Operations at Zappi, where she focuses on turning customer insight into product value. With seven years at the company, she brings together product strategy, solutions and operational leadership, with a strong commitment to customer experience and helping organisations translate insights into meaningful product outcomes.
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19 March 2027 11:00 - 11:30
The pre-meeting is the meeting: Building executive alignment before the big decision
Big product decisions are rarely won in the meeting where they're made. They're won in the one-on-ones, pre-reads, and hallway conversations that come before it. This talk breaks down how one product leader maps stakeholders, sequences conversations, and surfaces objections early, so the decision meeting confirms alignment instead of trying to create it. It includes how they prepare executives for decisions involving emerging technology, where enthusiasm and caution often pull in opposite directions. Key takeaways - A simple stakeholder map for high-stakes product decisions - How to sequence pre-meetings and pre-reads for maximum alignment - How to surface and resolve objections before the room - Tactics for decisions where executives are split between enthusiasm and caution
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