In today’s fast-moving product landscape, companies that deeply understand their customers gain a competitive advantage. Yet, many organizations struggle to operationalize the Voice of Customer (VoC) in a way that is scalable, data-driven, and actionable. How can product and research teams create a robust system that not only collects feedback but turns it into meaningful insights that drive decision-making? Together, we will explore the key pillars of a high-impact VoC program, building on core customer feedback loops to integrate qualitative and quantitative insights into product strategy. We’ll discuss how to break down silos, leverage AI and automation, and embed customer insights into product and research workflows. Attendees will walk away with a practical framework to elevate their VoC efforts and build a data-driven culture of customer obsession.