As Product Operations continues to evolve, its value proposition is shifting from tactical enablement to strategic influence. In this keynote, Joseph Millares explores what that evolution looks like in practice drawing on his experience building the Product Ops function at ShopRunner and scaling it through the FedEx acquisition. He’ll unpack how Product Ops can move beyond frameworks and tooling to become a true strategic partner that shapes product direction, drives accountability, and orchestrates cross-functional excellence. Attendees will gain practical insight into the mindset and methodologies required to operate effectively at scale, where Product Ops transitions from supporting the work to steering how the work gets done.