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Kim
Rust
Director, Product Mangement, Product Operations
Sam's Club
Kim leads the team building tools that enable the Product Managers and the Product Operations team at Sam’s Club. She has been a leader in Product Management for over a decade with experience in retail (Walmart, L’Oreal, Best Buy, Estee Lauder), media (HBO, NBCUniversal), and more. Her experience runs the gamut from global orgs to small, high-growth startups to running her own business. When not at work, she is most passionate about teaching others about product through adjunct professorships and her work with General Assembly, goofing off with her two little kiddos, and exploring her new hometown in Northwest Arkansas after 17 years living in NYC.
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26 March 2026 09:15 - 09:45
Product operations at scale in a Gen AI-powered world
Building on last year’s keynote, this session continues the story of Sam’s Club’s custom Product Ops platform. Originally designed to unify roadmap, intake, and prioritization across a $90 billion business. In 2025, the spotlight shifts to the next evolution: integrating Generative AI into the heart of Product Operations. Attendees will get an inside look at the Gen AI strategy powering this transformation, including how Sam’s Club is enabling shared AI experiences across teams and delivering context-aware decision guidance that scales. The result: a smarter, faster, and more connected Product Ops ecosystem built for the Gen AI era.
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