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Meredith
Ballentine
Senior Manager Product Operations
Branch
Meredith Ballentine is a strategic product operations leader with 16+ years of experience in product operations, technical program management, and customer advocacy. She specializes in optimizing workflows, enhancing user insights, and driving cross-functional collaboration to accelerate product development. As the Senior Manager Product Operations at Branch, Meredith plays a critical role in bridging product, engineering, and customer-facing teams to streamline development and enhance user experiences. With a diverse background spanning fintech, e-commerce, and the creator economy, she has led impactful initiatives at MANTL, Kasasa, and beyond. Meredith is highly skilled in digital transformation, project management, and data-driven decision-making. Leveraging tools like Jira, Intercom, and Salesforce, she delivers scalable solutions that enable teams to move faster and with greater clarity. Passionate about innovation and operational excellence, she thrives on turning complexity into streamlined, effective strategies that drive business success.
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19 March 2025 14:45 - 15:15
Building a scalable, data-driven voice of customer program
In today’s fast-moving product landscape, companies that deeply understand their customers gain a competitive advantage. Yet, many organizations struggle to operationalize the Voice of Customer (VoC) in a way that is scalable, data-driven, and actionable. How can product and research teams create a robust system that not only collects feedback but turns it into meaningful insights that drive decision-making? Together, we will explore the key pillars of a high-impact VoC program, building on core customer feedback loops to integrate qualitative and quantitative insights into product strategy. We’ll discuss how to break down silos, leverage AI and automation, and embed customer insights into product and research workflows. Attendees will walk away with a practical framework to elevate their VoC efforts and build a data-driven culture of customer obsession.
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