The amount of data in our digital universe is growing at an exponential rate. In every device, every online interaction, every financial transaction. In 2006, British mathematician Clive Humby coined the phrase, “data is the new oil.” While data may be the new oil, we still need infrastructure to transport and use the oil. As the number of data products and tools we depend on grows, product integrations are increasingly becoming the key part of that infrastructure. Every product team embarks on a unique journey because the relevant integrations vary for each product, and each industry. In this panel, teams that have leveraged integrations to drive outcomes in their companies will deconstruct their frameworks to help you create, prioritize, and scale your product integration strategy. We will also discuss common pitfalls to avoid and explore how AI is unlocking new possibilities in the integration landscape.