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Katherine
Shealy
Senior Product Marketing Manager
Zuora
Katherine Shealy is a Senior Product Marketing Manager at Zuora, specializing in SaaS Solutions Marketing, with extensive experience driving product adoption and market strategy.
16 September 2025 09:45 - 10:15
Monetizing generative AI
Generative AI is reshaping the product landscape, offering unprecedented opportunities for innovation and growth. However, monetizing these advancements requires a strategic approach. This keynote will explore how product-led growth (PLG) strategies can be leveraged to capture value from generative AI. We'll delve into emerging pricing and packaging models tailored for AI-powered products, as well as the challenges organizations encounter when transitioning to new monetization strategies. Discover how Zuora's platform empowers product teams to rapidly launch and scale AI-driven offerings, driving customer acquisition, retention, and expansion. Learn practical strategies to optimize your generative AI product for monetization and achieve sustainable growth.