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Anna
Kepler
Senior Director, Product Design, Data Analytics
DICK'S Sporting Goods
Anna has over 15 years of experience spanning engineering, data, and product strategy. With a strong technical foundation and a deep understanding of how to translate complex systems into business impact, she has built and scaled data and AI products that drive measurable outcomes. In recent years, Anna has focused on enabling employees across all roles to leverage AI for creativity, productivity, and smarter decision-making, helping organizations move from experimentation to adoption. Known for bridging technical depth with product vision and human-centered design, Anna drives innovation that empowers both organizations and the people within them.
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28 January 2026 16:30 - 17:00
So you’re product-led? That don’t impress me much
Five years ago, being product-led set you apart. Today, it’s the baseline. The question isn’t whether you’re product-led it’s how you’re evolving it. We’ll explore how the most forward-thinking product leaders are pushing beyond the buzzword to redefine what “product-led” means in a world of AI-driven personalization, shifting customer expectations, and constant change. Learn how to evolve a product-led culture from alignment to advantage where innovation, adaptability, and measurable impact become your true differentiators. Key takeaways: → Identify where your product-led approach has become stagnant — and how to reignite it. → Integrate AI and experimentation into your strategy without losing focus or velocity. → Turn product-led principles into competitive advantage, not just company culture.
28 January 2026 13:30 - 14:15
Panel | Your internal AI playbook: Empowering your team for success in 2026 and beyond
Most AI conversations focus on user-facing features but some of the biggest gains come from applying AI behind the scenes. From automating workflows to surfacing insights faster, internal-facing AI can supercharge how teams collaborate, make decisions, and deliver value. In this panel, we’ll explore how product and operations leaders are deploying AI to empower their teams. Learn how to identify the highest-impact internal use cases, build adoption without fear of job displacement, and measure ROI on AI investments that improve execution speed and quality. You’ll learn how to: →Identify where internal-facing AI can save time and improve decision-making. →Build trust and adoption among teams when introducing AI to workflows. →Track and communicate the impact of AI on team productivity and business outcomes.