For today’s customers, privacy isn’t a feature, it’s a promise. Putting customers first means designing with privacy in mind from day one, not retrofitting controls later. The challenge for product leaders is balancing innovation, regulatory demands, and speed, while keeping user trust intact. In this keynote, Carlos will share practical strategies for embedding privacy into product thinking. You’ll hear how to align teams, design responsibly, and turn privacy into a source of competitive advantage rather than a blocker to innovation. You’ll learn how to: →Turn customer expectations around privacy into clear product principles. →Build privacy into the roadmap without slowing delivery or adding friction. →Position privacy as a driver of trust, loyalty, and long-term growth.