28 January 2026 09:45 - 10:15
Meet your new user: Building products for AI agents, not just humans
When an AI agent, not a human, completes the workflow, the product's real end user has changed. This keynote looks at what that shift does to activation metrics, UX, and the parts of the product built around human behaviour for years.
The talk covers early patterns from teams already designing for agentic use, and what to rethink first when your product's busiest user might not be a person at all.
Attendee takeaways:
- How activation and engagement metrics break down when an agent is the user
- UX and support patterns that need rethinking for agentic workflows
- Where human-first product decisions quietly assume a human is watching