Everyone is talking about shipping AI but few are turning it into profit. The hard question for product leaders isn’t just what to build, but how to monetize it. Do you bundle AI into existing plans, create a premium tier, or price it per use? And how do you prove ROI to customers and your CFO? This keynote will cut through the noise and focus on the commercial side of AI. You’ll hear real examples of how leading teams designed monetization strategies that balanced adoption, revenue, and cost-to-serve and avoided the trap of building expensive features that never pay back. You’ll learn how to: →Decide whether to bundle, tier, or usage-price your AI capabilities. →Build a business case that secures executive buy-in and supports scaling. →Measure the profitability of AI features to inform future investment.