AI is fundamentally changing how software is priced. Traditional seat-based and flat subscription models are breaking down as AI-driven products incur variable costs tied to usage while delivering disproportionate customer value. In response, companies are moving toward hybrid monetization models that combine platform subscriptions with usage-based, agent-based, and outcome-based pricing. At the same time, pricing itself has become a core product capability. In fast-moving AI markets, pricing must evolve continuously, supported by real-time usage metering, granular unit economics, and flexible entitlement systems. This shift has pushed pricing ownership into product teams, making monetization a deeply technical and strategic concern rather than a purely commercial one. This session explores how AI is reshaping pricing models, why pricing agility is now essential, and what product teams must do - technically and organizationally - to build scalable, disruptive monetization in an AI-first world.