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Shari
Lynn Deutsch
VP - Digital Experimentation Practice
U.S. Bank
Shari is an experimentation practice manager, deeply committed to addressing customer challenges. Her approach involves harmonizing data-driven insights with business goals to uncover new opportunities for enhancing user engagement and growth. Over the course of her career, she's navigated diverse domains, including consulting, telecom, SaaS, and financial services. Her key areas of expertise include strategic roadmap planning and prioritization, data analytics, A/B testing, and collaborative work across multi functional teams spanning product, engineering, marketing, data science, and design.
28 January 2026 12:15 - 12:45
Hypothesis-driven development: How to build impactful products with confidence, one experiment at a time
What can product teams do to quickly and effectively de-risk their ideas and maximize customer value, usability, business viability and feasibility? In this talk, the speaker shares why experimentation goes far beyond A/B tests, what a good hypothesis looks like, and how to inspire a culture of learning in your organization.