Summit recap
Product Marketing Summit
New York 2023
Super early bird sale ongoing
Save $400
Until January 31, 2024
Watch previous
summit highlights...
Building a product culture: Empowering your team to be product-obsessed
Lucy Field, Vice President of Product Management, Zendesk
The trust factor - Gauging product success through trustworthiness
Nikolas Schiefer, Director of Product - Global AI, HelloFresh
Pursuing perfect practices: Myth, method, or madness?
Antonia Landi, Product Operations Coach & Podcast Host, Product Ops Chronicals
Our Stats
1
Venue
3
Product events
65+
Speakers
400+
Attendees
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“PLA summit impressed with the depth and the practicality of the presented content and the level of involvement from every participant, which made it an incredible networking opportunity for experienced product leaders."
- Senior Product Manager - Tech, Amazon
Attendee Testimonial
Agenda
at a glance
Stop the "Sales wants enterprise features" vs "Product wants self-serve" war. Get tried and tested frameworks to balance both without sacrificing your product.
The self-serve vs. sales-assist balance
Product Marketing Manager
Move beyond "AI hype" to ROI. Learn how Booking.com and TomTom prioritise AI capabilities that drive upgrades vs. features that users just try once and abandon.
Build AI features people actually pay for
Product Marketing Manager
Get your GTM team on the same PLG page. Learn the communication frameworks and meeting cadences that prevent misalignment and roadmap drift.
Align Product, Sales, and Marketing
Product Marketing Manager
If only 40% of users activate, which lever do you pull? Get a diagnostic framework and proven onboarding patterns used by the world’s fastest-growing PLG companies.
Diagnose your activation bottlenecks
Product Marketing Manager
Go beyond A/B testing with advanced experimentation frameworks and tools to unlock deeper user insights and faster iteration.
Experiments that move conversion 3-5%
Product Marketing Manager
Turn power users into enterprise accounts. Master retention cohort analysis to find hidden churn patterns and build expansion loops that drive revenue automatically.
Predictable growth & retention loops
Product Marketing Manager
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A snapshot of
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