days :
: hours :
minutes
until the summit
Product-Led Summit
Amsterdam
Prioritise better. Lead stronger. Ship what matters.
The only summit focused on the real decisions that separate good product managers from great ones.
Secure your
ticket for the summit
We're bringing together the sharpest product minds for two days of unrivaled networking, discussion and learning so you can:
➔ Align engineering, design, and stakeholders around decisions that move fast.
➔ Build and defend a roadmap with a proven, data-backed prioritisation framework.
➔Transform AI from a tool you’re experimenting with into a workflow that handles discovery, specs, and research for you.
➔ Reduce planning overhead without losing stakeholder alignment or adding more ceremonies.
➔ Leave with prioritisation frameworks and decision-making tools you can apply the moment you’re back at your desk/.
A snapshot of
our speakers...
What our
attendees say...
What you’ll get
out of the summit
➔ Cut the admin and reclaim deep-work hours with practical AI workflows that handle the grunt work.
➔ Work through real prioritisation, alignment, and roadmap challenges alongside 100+ product leaders who've faced the same trade-offs.
➔ Leave with proven tools for roadmapping, stakeholder alignment, and product decision-making so you can remove what's slowing your team down.
Agenda
at a glance
Stop the "Sales wants enterprise features" vs "Product wants self-serve" war. Get tried and tested frameworks to balance both without sacrificing your product.
The self-serve vs. sales-assist balance
Product Marketing Manager
Move beyond "AI hype" to ROI. Learn how Booking.com and TomTom prioritise AI capabilities that drive upgrades vs. features that users just try once and abandon.
Build AI features people actually pay for
Product Marketing Manager
Get your GTM team on the same PLG page. Learn the communication frameworks and meeting cadences that prevent misalignment and roadmap drift.
Align Product, Sales, and Marketing
Product Marketing Manager
If only 40% of users activate, which lever do you pull? Get a diagnostic framework and proven onboarding patterns used by the world’s fastest-growing PLG companies.
Diagnose your activation bottlenecks
Product Marketing Manager
Go beyond A/B testing with advanced experimentation frameworks and tools to unlock deeper user insights and faster iteration.
Experiments that move conversion 3-5%
Product Marketing Manager
Turn power users into enterprise accounts. Master retention cohort analysis to find hidden churn patterns and build expansion loops that drive revenue automatically.
Predictable growth & retention loops
Product Marketing Manager
Co-located in
Amsterdam
3 events across 3 days, all in 1 venue. Your pass gives you ondemand acess to all 3 summits post event. Jump into talks in the Product Operations Summit track, join exclusive breakout workshops, unlock networking with 200+ leaders from across the product ecosystem, and catch up with every session recording OnDemand.
Our Stats
1
Venue
3
Product events
65+
Speakers
400+
Attendees
Co-located in
Amsterdam
Join the summit &
leave with...
Proven PLG playbooks
Walk away with session recordings, presentation decks, and the exact frameworks used by companies like TomTom and OLX.
Your inner circle
Join 200+ product leaders from high-growth companies who have already solved the exact bottlenecks you're facing.
Learn which AI capabilities users actually pay for versus what they expect for free, based on real data.
Executive
summary
A community of senior decision-makers
The world’s most innovative companies
200+ attendees
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customisable convince the boss letter to accelerate your approval process.
Take a look at our past summits
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Elevate your team's
PLG game
Planning for your team? Reach out to our Ryan, our Delegate Director directly to secure discounted passes and tailor-made team rates
Check out our
summit series...
Interested in more than one summit? Speak to our team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.