Not all products serve the same type of customer yet Product Operations often applies the same metrics and success frameworks across the board. In reality, supporting internal teams versus external customers requires fundamentally different definitions of value, impact, and success. Drawing on experience across early and mid-stage SaaS, eCommerce, and now Heineken’s hybrid environment of internal tooling and external products, this keynote explores how customer type should shape the way Product Ops measures performance. From adoption and enablement metrics for internal teams to growth, retention, and revenue signals for external users, attendees will learn how to tailor analytics, rituals, and reporting to what truly matters. You’ll leave with a sharper lens for designing metrics that fit your model and a clearer path to proving Product Ops impact in any organisation.