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: hours :
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until early bird discount ends
Product-Led Summit
Amsterdam
Turn more trials into paying customers without building a sales team.
Connect with product leaders who've already cracked activation, conversion, and expansion at companies like TomTom, Veed, and Coca-Cola. Get the frameworks they use to grow revenue through the product itself.
Secure your
early bird discount
Join 200+ product pros from freemium, free trial, and PLG-in-enterprise companies and finally talk to someone who's solved your exact activation/conversion/retention problem.
Walk away from the summit able to:
➔ Improve activation rates using proven onboarding sequences.
➔ Increase free-to-paid conversion by measurable percentage points with experimentation frameworks that actually work.
➔ Build AI features users will upgrade for (not just try once and abandon).
A snapshot of
our speakers...
What our
attendees say...
What you’ll get
out of the summit
➔ Outpace your competition: While others debug low activation rates, you’ll be implementing new best practise frameworks for AI-native PLG - build AI features that fuel user adoption.
➔ Access the ultimate operator network: Connect with Europe’s growth PMs and hear from the people who’ve already hit, and overcome, the challenges you’re facing in expansion and self-serve growth.
➔ From theory to tactical reality: Swap generic advice for the dashboards, onboarding flows, and pricing templates you need to transform your product into a growth flywheel.
Agenda
at a glance
Stop the "Sales wants enterprise features" vs "Product wants self-serve" war. Get tried and tested frameworks to balance both without sacrificing your product.
The self-serve vs. sales-assist balance
Product Marketing Manager
Move beyond "AI hype" to ROI. Learn how Booking.com and TomTom prioritise AI capabilities that drive upgrades vs. features that users just try once and abandon.
Build AI features people actually pay for
Product Marketing Manager
Get your GTM team on the same PLG page. Learn the communication frameworks and meeting cadences that prevent misalignment and roadmap drift.
Align Product, Sales, and Marketing
Product Marketing Manager
If only 40% of users activate, which lever do you pull? Get a diagnostic framework and proven onboarding patterns used by the world’s fastest-growing PLG companies.
Diagnose your activation bottlenecks
Product Marketing Manager
Go beyond A/B testing with advanced experimentation frameworks and tools to unlock deeper user insights and faster iteration.
Experiments that move conversion 3-5%
Product Marketing Manager
Turn power users into enterprise accounts. Master retention cohort analysis to find hidden churn patterns and build expansion loops that drive revenue automatically.
Predictable growth & retention loops
Product Marketing Manager
Co-located in
Amsterdam
3 events across 3 days, all in 1 venue. Your pass gives you ondemand acess to all 3 summits post event. Jump into talks in the Product Operations Summit track, join exclusive breakout workshops, unlock networking with 200+ leaders from across the product ecosystem, and catch up with every session recording OnDemand.
Our Stats
1
Venue
3
Product events
65+
Speakers
400+
Attendees
Co-located in
Amsterdam
Join the summit &
leave with...
Proven PLG playbooks
Walk away with session recordings, presentation decks, and the exact frameworks used by companies like TomTom and OLX.
Get your hands on onboarding sequences, pricing experiment logs, and the dashboards operators actually use.
Your inner circle
Join 200+ product leaders from high-growth companies who have already solved the exact bottlenecks you're facing.
Skip the "casual networking" for structured roundtables and workshops focused on specific hair-on-fire problems like churn patterns and AI pricing.
Learn which AI capabilities users actually pay for versus what they expect for free, based on real data.
Discover how to use AI-powered segmentation to predict who will convert and LLMs to analyze customer feedback at scale.
Executive
summary
A community of senior decision-makers
The world’s most innovative companies
200+ attendees
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customisable convince the boss letter to accelerate your approval process.
Take a look at our past summits
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Elevate your team's
PLG game
Planning for your team? Reach out to our Ryan, our Delegate Director directly to secure discounted passes and tailor-made team rates
Check out our
summit series...
Interested in more than one summit? Speak to our team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.