days
hours
seconds
until early bird rates end
Product-Led
Festival
Connect with product leaders who've already cracked activation, conversion and expansion.
Get the frameworks they used to drive revenue through product-led growth and implement AI successfully so you can skip the trial-and-error.
Six tracks. One ticket. Connect with experts from across the entire GTM ecosystem and discover you product edge.
Get your festival ticket
early bird sale now on
Join product pros from freemium, free trial, and PLG enterprise orgs and finally talk to someone who's solved your exact activation/conversion/retention problem.
Through a high-energy day of interactive learning and hands on discussion, you'll leave with the playbooks to:
➔ Improve activation rates using proven onboarding sequences.
➔ Increase free-to-paid conversion by measurable percentage points with experimentation frameworks that actually work.
➔ Confidently lead AI hackathons to gain tangible wins and avoid costly siloed experimentation.
A snapshot of
our session leaders...
What our
attendees say...
What you’ll get
out of the festival
Leave with ready-to-implement frameworks and AI workflow optimisations you can put into action the very next day built for today’s product growth challenges.
Roll up your sleeves in interactive workshops, live teardowns, and working sessions, pressure-test assumptions and solve real PLG problems in real time.
Get the sort of tailored insights you can't glean from newsletters or blog posts - engage with every keynote speaker through polls, Q&As and candid discussion.
Connect with Europe’s growth PMs and hear from the people who’ve already hit, and overcome, the challenges you’re facing in expansion and self-serve growth.
Agenda
at a glance
Stop the "Sales wants enterprise features" vs "Product wants self-serve" war. Get tried and tested frameworks to balance both without sacrificing your product.
The self-serve vs. sales-assist balance
Product Marketing Manager
Move beyond "AI hype" to ROI. Learn how EmpathyLab and The Economist prioritise AI capabilities that drive upgrades vs. features that users just try once and abandon.
Build AI features people actually pay for
Product Marketing Manager
Get your GTM team on the same PLG page. Learn the communication frameworks and meeting cadences that prevent misalignment and roadmap drift.
Align Product, Sales, and Marketing
Product Marketing Manager
Uncover techniques for continuously adapting your product strategy to shifting customer needs and emerging market dynamics.
Evolving product-market fit
Product Marketing Manager
Go beyond A/B testing with advanced experimentation frameworks and tools to unlock deeper user insights and faster iteration.
Advanced experimentation
Product Marketing Manager
Master dynamic roadmapping to align product initiatives with core business goals and market shifts for predictable growth.
Agile product development
Product Marketing Manager
Discover the full festival experience:
Cross-functional by design
Access to five additional festival tracks means deeper context, better alignment, and the kind of cross-functional networking that accelerates real product impact.
Our Stats
150+
Speakers
500+
Attendees
75%
Senior management
250+
Companies
Elevate your team's
PLG game
Planning for your team? Reach out to our Ryan, our Delegate Director directly to secure discounted passes and tailor-made team rates
Join the festival and
discover how to...
Break the cycle
Curate your own agenda across co-located tracks, dive into the sessions most relevant to your role, and combine insights from product, GTM, growth, and customer success into a strategy that works for you.
Collaborate
Participate in hands-on workshops, live teardowns, and collaborative discussions that help you pressure-test assumptions and leave with frameworks you can implement immediately.
Spark new ideas
Connect with product leaders and cross-functional peers through curated networking and interactive formats designed to spark meaningful conversations.
Download
your brochure
Get an in-depth breakdown of what you can expect from the festival, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customisable convince the boss letter to accelerate your approval process.
Take a look at our past summits
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Check out our
summit series...
Interested in more than one summit? Speak to our team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the festival? We're a friendly bunch - get in touch.