Marcel Semmler is Chief Product Officer at Bauer Media Group, where he leads international product, UX, and technology across Europe. He is known for challenging how companies build products and how product teams operate. His core belief. Most organizations don’t have a product problem. They have a business accountability problem. With over 14 years of experience across startups, scale-ups, and global enterprises, Marcel has built and transformed product organizations into outcome-driven, AI-first systems. His work focuses on closing the gap between product and commercial teams. Turning fragmented ownership into real business impact. On stage, Marcel brings a bold perspective on the future of product. Especially in the age of AI. He argues that AI won’t replace product thinking. It will expose weak product organizations even faster. His key message is simple: Backlog managers will disappear. Business builders will win.