Folkert de Vries is a Product Management Director at AkzoNobel, overseeing a €1B+ coatings portfolio in the automotive and vehicle refinish sector. With 9 years experience in marketing, business development and strategy consultancy across multinational environments, he leads a team of 15 with a strong focus on strategy, innovation, and execution. Folkert is passionate about building value-driven product strategies and exploring sustainable opportunities in industrial sectors. He is based in the Netherlands and recently became a proud new father.