The era of easy growth through incremental features is over. For senior product leaders operating in mature, saturated markets, the challenge is not just competition—it's market inertia. This panel explores advanced frameworks for achieving Product-Market Fit 2.0: a radical pivot or expansion that unlocks entirely new demand. We will dissect how to: - Identify and combat the three forms of saturation: Market, Product, and PMF Degradation. - Move beyond standard user interviews to find unarticulated needs that generative AI and competitors haven't already addressed. - Design "disruptive wedges" that can crack open a mature category versus building complex, incremental features. - Define new growth metrics that measure the depth of value capture, not just the breadth of adoption.