AI integrations are quickly becoming table stakes but the real challenge is turning AI features into measurable product adoption, retention, and expansion. In this session, we’ll explore how product-led organizations can move beyond experimentation to deliver AI-powered experiences that customers actually use and value. Attendees will learn practical strategies for embedding AI into existing workflows, prioritizing integrations that solve real user problems, and aligning product, engineering, and go-to-market teams around scalable adoption. We’ll also discuss common pitfalls, lessons from early AI rollouts, and the operational frameworks needed to support rapid innovation without sacrificing user trust or product simplicity. Whether you’re launching your first AI capability or scaling an existing ecosystem of integrations, this session will provide actionable insights for turning AI into a meaningful driver of product-led growth.