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Ezgi
Göçücü
Senior Product Director - Digital strategy and operations
Sitecore
Ezgi is a strategic Product Management leader with over a decade of experience at the intersection of innovation and digital transformation. Specialized in building scalable, user-centric MarTech solutions, Ezgi has a proven track record of translating complex business needs into high-impact products. Known for her ability to lead global teams and navigate multi-level organizational structures, she excels at shaping product strategies that don’t just meet goals—they redefine them. Ezgi is dedicated to driving tangible business results through a relentless focus on the end-user and a forward-thinking approach to product development.
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28 May 2026 09:15 - 09:45
Beyond the hype: AI in enterprise product management
LinkedIn is full of articles claiming AI is killing product management. But is it really? In this session, we’ll share how we have leveraged AI to accelerate our PM practice at Sitecore. We’ll deep-dive into the processes, data points and tools we evaluated, and the lessons we learned; including what worked, what didn't, and what caught us off guard. Spoiler alert: Product Management isn’t dead, but the way we work is changing rapidly. Join us to learn how!
28 May 2026 13:30 - 14:30
Interactive roundtable discussions
In this networking roundtable session, attendees will have a chance to connect with fellow product peers and learn from each other. Each discussion topic will be led by an expert speaker, who will facilitate and guide the conversation to ensure maximum impact. Discussion topics: 1. Crafting a tailored framework for product lifecycle management 2. Cross-functional collaboration in delivering transformational change 3. Unlocking the full potential of your product lifecycle: Strategies for sustainable growth 4. Building your roadmap with AI: how Product Owners are embedding AI into their day-to-day workflows - Andreea Cuibar 5. Crafting a tailored framework for product lifecycle management with AI - Hande & Ezgi