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Ezgi
Göçücü
Senior Product Director - Digital strategy and operations
Sitecore
Ezgi is a strategic Product Management leader with over a decade of experience at the intersection of innovation and digital transformation. Specialized in building scalable, user-centric MarTech solutions, Ezgi has a proven track record of translating complex business needs into high-impact products. Known for her ability to lead global teams and navigate multi-level organizational structures, she excels at shaping product strategies that don’t just meet goals—they redefine them. Ezgi is dedicated to driving tangible business results through a relentless focus on the end-user and a forward-thinking approach to product development.
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28 May 2026 09:15 - 09:45
Beyond the hype: AI in enterprise product management
LinkedIn is full of articles claiming AI is killing product management. But is it really? In this session, we’ll share how we have leveraged AI to accelerate our PM practice at Sitecore. We’ll deep-dive into the processes, data points and tools we evaluated, and the lessons we learned; including what worked, what didn't, and what caught us off guard. Spoiler alert: Product Management isn’t dead, but the way we work is changing rapidly. Join us to learn how!