As product organizations scale and the drive for Product-Led Growth (PLG) intensifies, senior product leaders are increasingly forced to navigate the treacherous waters where commercial imperatives collide with ethical obligations. Dark patterns, growth hacking that erodes trust, and monetization strategies that prioritize short-term revenue over long-term user value are not just moral failures, they are strategic vulnerabilities. This session moves beyond superficial discussions of "doing the right thing" and provides a rigorous framework for product leaders to operationalize ethical utility. It challenges the assumption that growth and user wellbeing are mutually exclusive, arguing instead that sustainable PLG is built on a foundation of trust and principled design.