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Andrew
Shaw
Director of Product
OLX
With over 15 years of experience at the helm of product teams for global giants like Adidas, OLX, and Amadeus, I specialise in building scalable solutions for complex global markets. My career has been defined by a simple philosophy: products must solve real business problems while delivering seamless user experiences. From scaling global payment architectures at Adidas that generated an additional €6M in annual revenue, to spearheading digital transformation in Sub-Saharan Africa, I excel at navigating high-stakes, multi-stakeholder environments. I am a firm believer in the power of AI/ML strategy and data-driven experimentation to move the needle on DAU and revenue.
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29 May 2026 11:15 - 12:15
Panel: Bridging the divide: Mastering cross-cultural alignment for global product success
As product organizations scale internationally, cultural misalignment becomes the silent killer of global growth velocity. Differences in time zones, communication styles (high-context vs. low-context), and market-specific expectations can cripple launch timelines and dilute product quality. This session moves beyond simple localization to debate the complex challenge of global product governance and leadership. We will discuss: - Designing an operating model that balances global consistency with local autonomy (the "Glocal" strategy). - Establishing strategic empathy across decentralized teams to ensure the roadmap addresses core regional needs, not just HQ's priorities. - The product leaders role in using data to mediate cultural differences and depoliticize roadmap decisions. - Creating a common, high-bandwidth communication framework to ensure strategic goals are interpreted and executed uniformly across continents.