Leading with a strategic mindset, my role as Head of Product at ECCO harnesses the power of AI to elevate customer experiences. Our team's dedication to product innovation has solidified ECCO's position as a digital trailblazer in the retail space. The commitment to excellence is evident in the continuous improvement of our digital platforms, ensuring that we meet and exceed consumer expectations. At Women in Product NL, my advisory contributions are driven by a passion for fostering inclusive growth and empowering female professionals in technology. By championing diversity and promoting AI fluency, we are nurturing a community that thrives on collaborative success. Our efforts aim to inspire and support the next wave of product leaders, who will shape the future of tech with empathy and intelligence.