Bill Hoffman is Founder and CEO of Tradecraft, a consultancy that helps organizations build world-class data analytics and AI capabilities while delivering advanced analytics solutions. Tradecraft was recognized as an Inc. 5000 fastest-growing company in 2025 and 2026, ranking #35 in the Artificial Intelligence & Data category. His clients have included leading global brands such as Pfizer, Coca-Cola, Wynn Resorts, Tripadvisor, Walmart, Edward Jones, JPMorgan Chase, and Target. Previously, Bill served as Chief Analytics Officer at U.S. Bank, where he also led CRM strategy, execution, and governance. Prior to that, he was Senior Vice President of Customer Insight & Strategy at Best Buy, where he founded and led the Consumer Insights Unit overseeing customer analytics, research, competitive intelligence, market analytics, and voice-of-customer programs. Bill has also held leadership roles at McKinsey & Company, The Gallup Organization, and Bank of America. He began his career at the Central Intelligence Agency, earning the Balkans Service Medal and two exceptional performance awards, and later served as a Lieutenant (Intelligence) in the U.S. Naval Reserve. He is an alumnus of DePaul University, Georgetown University, and the University of Oxford, and was named to the Minneapolis/St. Paul “40 Under Forty” list in 2012.