In a world demanding ethical transparency and climate accountability, traceability is no longer just a checkbox—it’s the foundation of future-ready businesses. As Chief Product Officer at the intersection of digital innovation and sustainability, I’ve seen firsthand how traceability can shift industries from opaque to open, from extractive to regenerative. This keynote will explore how product leaders must reimagine supply chains as transparent, data-driven ecosystems that empower every actor, from farmers to end-consumers. I’ll share lessons from building digital platforms that drive measurable impact, align with evolving regulations like EUDR and ESG, and support circular economies. Attendees will walk away with a product-first blueprint for driving adoption, scaling trust, and turning sustainability into a shared value proposition.