Esra
Yetis
Principal Product Consultant
London Stock Exchange Group
Esra is a product lead with over 18 years in global technology consulting, startups, and creative agencies. She specializes in working with large organizations building complex products, going through business transformations, and adopting best product development practices to help them become a responsive organization. She is passionate about sharing insights into enterprise product development in B2B and supporting professional growth in the tech, product, and design community.
16 May 2024 13:45 - 14:45
Interactive roundtable discussions
In this session a number of unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Cultural differences & communication - with Annemarie Malik 2. Effective user onboarding strategies 3. Measuring and communicating product-led impact 4. Large-scale organisations undergoing digital or AI transformation - with Esra Yetis 5. Practical implementations of AI in your product - with Stan Minasov 6. Optimizing product excellence through feature sunsetting: Mastering the process - with Dorra Mlouhi
16 May 2024 14:45 - 15:15
Steering the ship: Navigating the complexities of large-scale enterprise products
Explore the world of enterprise product with insight and hands-on experience from various industries and organisations across the globe. In this talk, we will deep dive into the complexities of designing for large-scale enterprises and you will gain a strategic perspective on how product impacts company dynamics and operations. You will also learn to anticipate the effects of change, adopting a product-led strategy and cross-functional collaboration to enhance conversation in this complex ecosystem.