As product organisations grow, misalignment between product and engineering becomes one of the biggest blockers to scale. In this keynote, Eugene draws on a decade of experience to explore proven organisational design patterns that enable effective collaboration between product and engineering teams and the common anti-patterns that quietly undermine them. The session will examine how structure, ownership, and decision-making models evolve as organisations scale, and how Product Operations can play a critical role in designing systems that support clarity, speed, and sustainable execution. Attendees will leave with practical insights to assess their own operating model and apply patterns that work at scale.