Great products don’t just attract users—they guide them from first discovery to lasting commitment. In a true product-led growth motion, every touchpoint matters: the first click, the trial experience, the moment of activation, and the seamless path to conversion. But real success doesn’t stop at purchase—it’s about creating stickiness that keeps customers engaged and coming back. In this keynote, we’ll explore how to design an end-to-end PLG journey that turns curiosity into conversion and conversion into long-term loyalty—so your product isn’t just adopted, it becomes indispensable.