In fast-growing, matrixed organisations, the Senior Product Manager or Director is often caught in a bind: they own the most critical strategic outcomes, yet seldom have direct control over the vast cross-functional teams needed to deliver them. The toughest obstacles you face aren't technical—they are purely human and organisational, requiring a true mastery of influence, strategic narrative, and executive alignment. This session is a masterclass in horizontal leadership, designed for product leaders who must push the product vision forward through sheer persuasion and data integrity. We will skip the basic stakeholder guides and focus on the advanced techniques required to secure engineering commitment, manage executive expectations, and inspire designers and analysts to move together, without the leverage of reporting lines.