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Adam
Case
Head of Product, IBM Carbon Design System
IBM
Adam is currently the Head of Product for IBM’s Carbon Design System, where he leads the strategy and product management of one of the industry’s most widely adopted design frameworks. With extensive experience in product management within the cybersecurity domain, he specializes in delivering solutions that address complex customer needs in the enterprise market. Throughout his career, Adam has successfully led professional services teams and managed large-scale deployment projects for Fortune 1000 customers. His product leadership spans identity and access management at IBM and enterprise security solutions at Calendly, where he has consistently driven the delivery of exceptional, customer-focused products. Known for bridging technical expertise with customer-centric innovation, Adam is passionate about building products that empower organizations to secure their digital environments while enhancing user experience.
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24 February 2025 13:45 - 14:15
AI-driven decision-making, leveraging product analytics to skyrocket growth
In today's hyper-competitive digital landscape, relying on intuition alone is a recipe for stagnation.This session will delve into the transformative power of AI-driven data analysis, specifically focusing on how organizations can leverage product analytics to make informed, strategic decisions that accelerate growth. We'll explore how AI moves beyond traditional reporting, uncovering hidden patterns, predicting user behavior, and identifying actionable insights from vast datasets. Attendees will learn practical strategies for implementing AI-powered product analytics, from defining key metrics and choosing the right tools to building predictive models and automating decision-making processes. Through real-world case studies and practical examples, we will demonstrate how businesses can optimize user experience, personalize offerings, drive engagement, and ultimately, achieve exponential growth by embracing a truly data-driven approach.