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Balazs
Barna
Head of US Engineering
Wise
Balazs is an experienced engineering leader in the financial services industry. Technology have always been his passion, he wrote his first program at the age of 8. He is currently leading the North American & European teams (50 engineers, 7 leads) at International Expansion. He enjoys building scalable teams and systems, that stand the test of time. He love's working in a diverse environment with a wide variety of functions: engineers, product managers, bankers, PR, external partners, ops, customer support.
11 February 2025 16:15 - 16:45
Unlocking the product-engineering flywheel: A roadmap to sustained innovation
In this keynote presentation, Balazs Barna, Head of US Engineering at Wise, will highlight how dynamic collaboration between product and engineering teams drive sustained innovation and growth—no matter your industry. Addressing the high cost of siloed operations and exploring strategies to build synergy between teams, this session will look at how to align technical execution with product vision, create shared KPIs and accountability, and balance speed of innovation with quality. Attendees will walk away with actionable steps to empower their teams, accelerate product-led growth, and create an environment where next-gen ideas thrive. This talk is essential for product leaders and executives looking to deepen their understanding of the engineering-product framework and to leverage it as a strategic advantage. Don’t miss the opportunity to learn how to unlock the potential of this powerful partnership.