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Becky
Trevino
Chief Product Officer
Flexera
Becky is the Chief Product Officer at Flexera, a leader in IT Asset Management and FinOps, recognized as a Gartner Magic Quadrant leader. At Flexera, she leads the Product organization, which encompasses Product Management, User Experience, Product Marketing, and Product Operations. Her mission is to unify the Product function from strategy through go-to-market, with the goal of building the leading SaaS platform for B2B technology spend and risk management. Becky joined Flexera in February 2024 following its acquisition of Snow Software. At Snow, she was promoted to the executive board, where she played a key role in the company's successful exit to Flexera. Before her time at Flexera and Snow, Becky worked at Rackspace, a leader in cloud computing, where she gained valuable experience that has shaped her leadership in the tech industry.
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24 February 2025 11:15 - 12:15
Panel: The Generative PLG Flywheel: Building AI Features That Drive Organic Growth
The standard PLG playbook—Freemium, Activation, PQLs—is under assault. Generative AI has raised user expectations to the point where they demand instant, hyper-personalized value. For senior PMs, the challenge is not just adding AI, but re-engineering the product experience itself to turn AI-driven features into powerful, self-reinforcing growth loops. This panel brings together leaders who have successfully embedded AI to drive organic growth. We will move past buzzwords to uncover the tactical and architectural shifts required to build a true Generative PLG Flywheel.