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Becky
Trevino
Chief Product Officer
Flexera
Becky is the Chief Product Officer at Flexera, a leader in IT Asset Management and FinOps, recognized as a Gartner Magic Quadrant leader. At Flexera, she leads the Product organization, which encompasses Product Management, User Experience, Product Marketing, and Product Operations. Her mission is to unify the Product function from strategy through go-to-market, with the goal of building the leading SaaS platform for B2B technology spend and risk management. Becky joined Flexera in February 2024 following its acquisition of Snow Software. At Snow, she was promoted to the executive board, where she played a key role in the company's successful exit to Flexera. Before her time at Flexera and Snow, Becky worked at Rackspace, a leader in cloud computing, where she gained valuable experience that has shaped her leadership in the tech industry.
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24 February 2025 11:15 - 12:15
Panel: The generative PLG flywheel, building AI features that drive organic growth
Generative AI is no longer a fringe experiment; it is the next non-negotiable strategic pillar for product-led growth. Senior product leaders must move beyond simple automation and learn how to architect GenAI features that intrinsically fuel organic growth, creating a powerful, self-sustaining flywheel of user value and massive customer acquisition. This expert panel will dissect the advanced frameworks, metrics, and organizational shifts needed to build AI-native product experiences that drive virality, expand your addressable market, and convert free users into loyal customers faster than ever before. Join us to learn how to turn LLMs and GenAI models into your most effective, self-accelerating growth channel.