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Elena
Leonova
Chief Product Officer
Spryker
Elena Leonova is a product executive with 15 years of experience, currently the Chief Product Officer at Spryker, a global digital commerce platform. Her career includes leadership roles at eBay, PayPal, Magento, and BigCommerce. She also is a a co-Founder of OneRank.io, intelligent product & capacity planning tool. In her free time, she mentors aspiring product leaders, and advises startups on scaling and innovation.
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11 February 2025 14:15 - 14:45
The strategic product leader: Building financial fluency to drive growth and viability
Product leaders today must go beyond building products that customers love—they must also ensure these products drive commercial success. In this session, I’ll explore how financial fluency empowers product leaders to make strategic decisions that align customer value with business growth. From analyzing revenue streams and pricing models to balancing customer needs with profitability, this talk will equip you with actionable insights to build products that thrive in both the market and the balance sheet. Key Takeaways: - How to integrate financial metrics into your product strategy. - Practical steps to align product decisions with company goals for profitability and growth. - Building a framework to collaborate with finance and executive teams effectively. This session will provide product leaders with the tools to become more strategic, data-driven, and commercially savvy in their roles, ensuring long-term product and organizational success.