AI has dramatically reduced the cost of building products. Prototypes take days and features take hours. The challenge is no longer what teams can build, but what is actually worth building. Drawing on 30 years of experience across Boeing, startups, Fortune 100 consulting, financial services and AI, John explores why product judgment matters more than ever, sharing lessons from decisions that went right and wrong. Key takeaways: - Understand why product judgment is becoming a critical advantage as the cost of building falls. - Learn how to distinguish promising opportunities from distractions when almost anything can be built. - Develop a practical approach to evaluating product bets and deciding where to invest.