In this session, we'll explore an unconventional yet highly effective method designed to push your cross-functional product teams beyond their comfort zones and into a mindset geared towards innovative thinking. Equipped with customer insights, your teams would map out the worst conceivable product experience, creating scenarios that emphasize frustration, confusion, and discomfort. This provocative approach transcends mere creativity; it's a technique to help participants understand user needs and the ramifications of not meeting them. Then comes the pivot from problem-creating to problem-solving – you’ll learn how to leverage these negative scenarios as a springboard for crafting positive user experiences. Discover how to use this strategy to actively involve your teams in brainstorming visionary product solutions alongside designers.