25 February 2025 09:15 - 09:45
Building a global product: Navigating localization, compliance, and cultural design
For successful product growth to become truly exponential, senior leaders must transition from a domestic focus to global-native product thinking. Launching in new markets is not just a matter of translation; it's a high-stakes strategic endeavor fraught with risks related to regulatory compliance, localizing the core value proposition, and navigating vastly different user behaviors.
This session provides an executive roadmap for building products designed for global scale from day one. We move beyond simple "i18n" (internationalization) checklists to explore the organizational and technical mandates required to successfully unlock multi-continent growth without drowning in technical debt or legal risk