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Joie
Chung
Senior Director, Product Experience
PayPal
Joie is a distinguished product leader currently serving as Senior Director, Product Design at PayPal. In this role, she oversees strategic design initiatives that drive innovation and define the user experience for millions of people worldwide. A passionate advocate for professional growth and design excellence, Joie is also an active design leadership mentor and speaker. She shares her deep expertise on cultivating high-performing design teams, scaling product strategies, and navigating the complexities of organizational change.
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25 February 2025 09:15 - 09:45
Building a global product: Navigating localization, compliance, and cultural design
For successful product growth to become truly exponential, senior leaders must transition from a domestic focus to global-native product thinking. Launching in new markets is not just a matter of translation; it's a high-stakes strategic endeavor fraught with risks related to regulatory compliance, localizing the core value proposition, and navigating vastly different user behaviors. This session provides an executive roadmap for building products designed for global scale from day one. We move beyond simple "i18n" (internationalization) checklists to explore the organizational and technical mandates required to successfully unlock multi-continent growth without drowning in technical debt or legal risk