Everyone is building agents, but few are driving adoption. The "wow" factor of generative AI is fading, replaced by a senior leadership demand for demonstrable ROI. For PLG companies, the challenge is unique: how do you keep the "self-serve" magic when the product itself is taking over the work? This session provides a roadmap for senior product leaders to move agents from "experimental features" to "core teammates." We will dive into the specific product mechanics that bridge the gap between human intent and autonomous execution