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Kristina
Sarcione
Senior Director of Product
Guideline
Kristina is a business leader with over 15 years of experience in driving strategic growth and product innovation within the financial services industry. As the Director of Product at Guideline, she leads teams focused on developing and enhancing retirement solutions that empower small businesses to offer 401(k) plans and help Americans achieve secure retirements. Throughout her career, Kristina has held leadership roles in growth strategy, product development, and finance, where she has consistently driven measurable results by developing data-driven, customer-centric strategies and guiding cross-functional teams to execute impactful initiatives.
11 February 2025 11:15 - 12:15
Panel: From first click to forever customer - The role of UX in product-led success
In today's competitive landscape, user experience (UX) has become a cornerstone of successful product-led growth. A well-designed UX can significantly impact customer acquisition, retention, and lifetime value. This panel will delve into the critical role of UX in driving product-led success, exploring how UX can influence the entire customer journey, from the initial click to long-term loyalty.