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Michelle
Sterzovsky
Senior Director of Product
Greenlight
Michelle is currently a Senior Director of Product at Greenlight, the debit card and financial app for kids and teens. She leads growth and strategic initiatives, and also owns the user research function. With a proven track record of driving user & revenue growth, Michelle excels at spearheading large-scale cross-functional initiatives, designing compelling upgrade motions, and optimizing registration funnels. She is particularly passionate about applying behavioral economics to product development to create meaningful user experiences. Her background is in strategy, operations, and consulting. She holds a JD from Universidad Torcuato di Tella and an MBA from Harvard Business School. She enjoys wine, and is an avid traveler who has explored more than 50 countries.
11 February 2025 11:15 - 12:15
Panel: From first click to forever customer - The role of UX in product-led success
In today's competitive landscape, user experience (UX) has become a cornerstone of successful product-led growth. A well-designed UX can significantly impact customer acquisition, retention, and lifetime value. This panel will delve into the critical role of UX in driving product-led success, exploring how UX can influence the entire customer journey, from the initial click to long-term loyalty.