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Michelle
Sterzovsky
Vice President of Product
Greenlight
Michelle is currently a Vice President of Product at Greenlight, the debit card and financial app for kids and teens. She leads growth and strategic initiatives, and also owns the user research function. With a proven track record of driving user & revenue growth, Michelle excels at spearheading large-scale cross-functional initiatives, designing compelling upgrade motions, and optimizing registration funnels. She is particularly passionate about applying behavioral economics to product development to create meaningful user experiences. Her background is in strategy, operations, and consulting. She holds a JD from Universidad Torcuato di Tella and an MBA from Harvard Business School. She enjoys wine, and is an avid traveler who has explored more than 50 countries.
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24 February 2025 12:15 - 12:45
The PM --> GM shift: from building products to leading businesses
The role of Product leaders is shifting from delivering features to driving the business. AI is accelerating this evolution by automating many of the tactical tasks of PMs and fundamentally changing the role's focus. To succeed, PMs must think like general managers - owning revenue-generating levers across product, go-to-market and beyond, and leading cross-functional teams. This session breaks down the modern GM mindset and offers practical tools for moving beyond roadmaps, to measurable results.