The standard PLG playbook—Freemium, Activation, PQLs—is under assault. Generative AI has raised user expectations to the point where they demand instant, hyper-personalized value. For senior PMs, the challenge is not just adding AI, but re-engineering the product experience itself to turn AI-driven features into powerful, self-reinforcing growth loops. This panel brings together leaders who have successfully embedded AI to drive organic growth. We will move past buzzwords to uncover the tactical and architectural shifts required to build a true Generative PLG Flywheel.