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RC
Johnson
Director of AI Labs
Bumble
RC is a transformative Senior Engineering and Product Leader with over 20 years in the tech industry, specializing in creating high-impact, autonomous engineering teams. He focuses on aligning technical vision with business value, resulting in hundreds of millions of dollars in new revenue and the launch of billion-dollar new lines of business. RC is known for his operational innovations, including pioneering an internal venture capital system at Indeed.com that rapidly launched a dozen successful new products. Earlier, he led the build of the first true SaaS application at Bazaarvoice, growing its revenue 20-fold.
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24 February 2025 09:30 - 10:00
AI-powered PLG: Future-proofing your PLG strategy in the generative AI era
Is your Product Led Growth strategy ready for the AI revolution? In this session, we'll start with three programs that you should be planning for: * AI assistance: Provide personalized support at scale, guide users to "aha" moments faster, and proactively address potential roadblocks. * Agentic workflows: Accelerate productivity and ensure your messaging is always on point by automating content creation and governance tasks. * Predictive analytics: Anticipate user needs, identify high-value segments, and optimize your product roadmap for maximum impact. The era of AI also demands authentic and compelling content that resonates with your customers. We'll explore how to foster a culture of creativity and innovation within your organization, build organizational champions, and develop an upskilling strategy to leverage the tools of the future. Leave this session inspired to transform your PLG strategy with AI, and equipped with practical tips and insights.