25 February 2025 14:00 - 14:30
Beyond Product Market Fit : The real work of scaling revenue and reducing churn
Reaching product market fit is often treated as the ultimate milestone in a product’s journey. In reality, it marks the beginning of a far more demanding phase. As revenue scales, churn becomes more concentrated, platform fragility becomes visible, and growth decisions carry greater long-term consequences.
To build durable product businesses, leaders must move beyond feature velocity and focus on disciplined investment across growth, retention, and platform resilience. This session explores what truly changes at scale and offers practical frameworks for operating product as a revenue accountable business.