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Benjamin
Zawacki
Senior Director of Product Management
Hootsuite
Ben is a Product Executive at Hootsuite specializing in AI innovation and product-led growth. With experience scaling products from infancy to millions of users, Ben excels at building self-serve monetization engines and optimizing the user journey from trial to paid. By aligning Product, Marketing, and Analytics, he has successfully led teams to deliver high-impact results in high-pressure environments. A former pro athlete, Ben approaches product leadership with a focus on discipline, speed, and "the next big climb.
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01 April 2026 12:00 - 12:45
Panel: The generative PLG flywheel, building AI features that drive organic growth
Generative AI is no longer a fringe experiment; it is the next non-negotiable strategic pillar for product-led growth. Senior product leaders must move beyond simple automation and learn how to architect GenAI features that intrinsically fuel organic growth, creating a powerful, self-sustaining flywheel of user value and massive customer acquisition. This expert panel will dissect the advanced frameworks, metrics, and organizational shifts needed to build AI-native product experiences that drive virality, expand your addressable market, and convert free users into loyal customers faster than ever before. Join us to learn how to turn LLMs and GenAI models into your most effective, self-accelerating growth channel.
01 April 2026 15:15 - 16:15
Roundtable discussions: Interactive workshop