01 April 2026 10:15 - 10:45
The alignment trap
As companies grow, go public, and evolve their go-to-market and product strategies, decision-making becomes more interdependent. Products mature into platforms, stakeholder groups expand, and individual decisions carry broader implications across teams and revenue motions.
In response, organizations often increase alignment and group involvement. While this supports governance and risk management, it can also introduce coordination overhead and reduce decision autonomy.
This talk examines how scale and interdependence change group decision dynamics in public-company environments. It offers practical recommendations for clarifying decision rights, defining autonomy boundaries, and distinguishing when broad alignment is necessary — and whe