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Julie
Carver
Head of Digital Product Design and User Research
JetBlue
A seasoned leader in product and design, Julie empowers brands to build meaningful connections through data-driven insights and strategic design. With a portfolio that includes Victoria’s Secret, Budweiser, and Bass Pro Shops, she has led high-impact transformations across e-commerce and behavioral health. Julie specializes in navigating industry disruption, turning complex challenges into innovative pathways for growth and engagement.
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01 April 2026 12:00 - 12:45
Panel: The generative PLG flywheel, building AI features that drive organic growth
Generative AI is no longer a fringe experiment; it is the next non-negotiable strategic pillar for product-led growth. Senior product leaders must move beyond simple automation and learn how to architect GenAI features that intrinsically fuel organic growth, creating a powerful, self-sustaining flywheel of user value and massive customer acquisition. This expert panel will dissect the advanced frameworks, metrics, and organizational shifts needed to build AI-native product experiences that drive virality, expand your addressable market, and convert free users into loyal customers faster than ever before. Join us to learn how to turn LLMs and GenAI models into your most effective, self-accelerating growth channel.