01 April 2026 09:15 - 09:45
Beyond the chatbot: Engineering the AI-native growth flywheel
We’ve all seen it: a rushed ChatGPT wrapper slapped onto a sidebar. But users are getting "AI fatigue."
This talk is an honest look at the messy middle of AI integration. We’ll discuss how to stop chasing the hype and start building AI features that actually solve a Tuesday-morning headache for your customers, rather than just checking a box for your board.