For years, we’ve been told that Product-Led Growth (PLG) and Sales-Led Growth (SLG) are at odds. But as the market matures, the most successful companies aren’t choosing one—they are mastering the "Product-Led Sales" hybrid. In this keynote, we will explore the friction that occurs when a self-serve product meets a high-touch enterprise procurement process. We’ll dive into: - The "Product-Qualified Lead" (PQL) evolution: How to identify the exact moment a user transitions from a happy solo-user to an enterprise opportunity. - Feature gating vs. value delivery: How to design enterprise-grade features (SSO, Admin consoles, Security) that accelerate deals rather than creating friction for end-users. - The cultural shift: How to align product, sales, and success teams around a shared "North Star" when their traditional incentives are often in conflict. Whether you are a startup looking to land your first "whale" or an established firm trying to make your enterprise product more intuitive, this session provides a tactical blueprint for scaling revenue without sacrificing the user-centricity that made you successful in the first place.