Every new technology promises to transform the way we build products, but the technology itself is rarely the hardest part. The real challenge lies in getting people, processes, and decision-making to evolve alongside it. Drawing on decades of experience leading engineering and large-scale transformation initiatives, Ashish Sharma shares a practitioner's perspective on why so many high-profile initiatives fall short, despite strong technical foundations. Through real-world examples, he'll explore the organizational habits, leadership decisions, and cross-functional alignment that separate lasting business impact from short-lived excitement. Whether you're introducing AI, modernizing your product organization, or driving change at scale, this session offers practical lessons on turning ambitious strategies into sustainable outcomes. Key takeaways - Understand why people, processes, and culture are often the biggest barriers to successful transformation. - Learn practical approaches for building organizational alignment around major change initiatives. - Discover decision-making frameworks that help product teams move beyond hype and deliver measurable business value. - Identify the common pitfalls that derail transformation efforts and how experienced leaders avoid them.